Pricing labor honestly
What you'll learn
Estimate the biggest line on most jobs — labor — with hours × a loaded rate, not gut feel.
On most jobs the biggest line isn't materials — it's labor. It's also the line people guess at, and the guess is almost always low.
Hours, not vibes
Estimate labor the same way you estimate materials: from a production rate — how much one worker gets done in an hour. Hanging drywall runs about 35–45 ft² per hour. Multiply the quantity by the rate to get hours.
500 ft² of drywall at 40 ft²/hour = 12.5 hours of hanging.
The wage is not the cost
Here's where estimates bleed. A worker you pay $25/hour does not cost you $25/hour. On top of the wage you carry:
- Payroll taxes — Social Security, Medicare, unemployment
- Workers' comp and liability insurance
- Paid time that isn't billable — travel, setup, cleanup
Add it up and the loaded (or "burdened") rate is often 1.4 to 1.8× the wage. That $25 wage is really $35–$45 out of your pocket.
Use the loaded rate, always
12.5 hours of drywall at a $40 loaded rate = $500 in labor — not the $312 you'd get from the bare $25 wage. Estimate at the wage and you've quietly donated the burden to your client. Estimate at the loaded rate and the job pays for the people doing it.
Check your understanding
Question 1 of 1
You pay a worker $30/hour. For an estimate, what hourly cost should you use for their time?